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Oceanic Vitality is more Profitable than You Think

  • Writer: abbygagnon1
    abbygagnon1
  • Dec 10, 2025
  • 3 min read

New technology and advances are rapidly changing how business is done across a multitude of ecological platforms. With a new conversation being sparked regarding oceanic neglect and pollution, businesses are on the lookout for ways to leave a smaller carbon footprint on the environment while still making profits. Many plant and animal species that reside within the ocean have been disappearing due to recklessness on part of business practices in the past. This decline in marine life has had a major impact on the delicate ecosystem of the ocean and its residents. This marine decline has resulted in a major imbalance, along with the extinction of many species. Numerous companies are looking to show that preservation, sustainable fisheries and responsible carbon energy production are successful and yield significant economic benefits. Methods that were once thought to be unrealistic, due to a potential loss of profit, are being explored and used in everyday marine business operations. This is due to the effort of many companies to be more environmentally conscious and being open to new ideas and possibilities.

A Portland-based company, Running Tide, is one of the many businesses at the forefront of this operation. Marty Odlin, the CEO of Running Tide, explains that his company was, “Born on the coast of Maine, the Running Tide team has experienced first hand the steady degradation of coastal ecosystems and working waterfronts. Stories of abundant ecosystems and the thriving communities that depend on them have evaporated in a single generation. We see rising water temperatures, an accelerating loss of oyster, seagrass and kelp habitat, loss of fish stocks and declining water quality. These problems won’t solve themselves.” They create new methods to speed up and significantly increase the naturally restorative properties of shellfish and kelp. They’re developing new technology to help them scale up their ocean farming operations. They raise tasty, nutritious, and low-carbon shellfish. This food source has the capability to feed more people with less. The concept behind this source of protein comes from rebuilding the construct of our current food system. There is an excessive, dangerous amount of CO2 in the atmosphere, and it must be contained as soon as possible. This organization is working on the world’s most powerful carbon reduction method. Their pilot project to remove emissions from the atmosphere is now ongoing. Kelp can be used to preserve carbon in the deep ocean thanks to photosynthesis, ocean winds, and gravity. About 85 percent of oyster habitat has now vanished, and in certain areas, 90 percent of kelp forests have vanished.  For reconstruction, this organization employs new technology and a statistics approach. The processing potential of Running Tide enables them to restore marine environments at a higher rate than it has ever been. Running Tides mission statement is, “We are students of the sea, seeking to understand how the ocean can be used to build a zero-carbon future. We study how the ocean’s natural rhythms can decarbonize the planet, restore habitats, and help people live healthier lives.” This company is a prime example of the benefits that prioritizing oceanic sustainability can have on the general population and businesses alike. Mr. Odlin’s proposals are one of a series of initiatives in the “blue economy,” which refers to economic action that takes place on the lakes, rivers, and shores. He and others are attempting to demonstrate that ocean sustainability, responsible fishing, and carbon energy production can be profitable, particularly as international shipping, commercial fishing, and demand for wild seafood grow.

Another company that has adopted these sustainable initiatives is called SafetyNet Technologies. SafetyNet Technologies employs light emitting equipment to assist fishermen in catching the right fish and to address some of the industry’s most pressing concerns. Presently, one out of every 101 fish caught is unsellable, environmentally threatened, or too tiny to shore legally, resulting in the waste of 16 million tons of fish annually and up to 20% of ship space. As a result, oceans are polluted, coastal ecosystems struggle, and food demand is not achieved, resulting in significant financial, fiscal, and biological costs. Dan Watson, the chief executive and co-founder of SafetyNet Technologies, states that, “In an era of overfishing and shifting habits because of climate change that defy international regulations, reducing the amount of fish or other marine animals that are caught by mistake could have important consequences for the health of various populations as well as ocean biodiversity as a whole.”

With more companies taking an active role in solving major problems that face the security of marine life, the standard for business practices and innovation has been raised astronomically. It is possible to implement technology that solves major oceanic problems while still running a successful business. In fact, taking a more sustainable route has shown immense benefits while companies overlap business with conservation.


 
 
 

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